Hello! Welcome to the new and improved Skincare Enthusiast! I’m a skincare enthusiast named Loria Smith, and it’s my goal to create an online resource where you can go for any skincare-related information you need.

I want to provide high-quality content that is valuable, comprehensive, and designed with the end-user in mind. It’s been an honor serving as this site’s founder for the past 2 years through some very challenging times but now that the dust has settled.

I couldn’t be happier with the direction we’re heading so it is with utmost gratitude that I hand the baton over to our new Editor-in-Chief (and fellow skincare enthusiast) Regina and wish her continued success in bringing you a one of a kind skincare website focused on what matters most.

Good health is a top priority for all of us. With this being said, I created this resource for anything and everything skin! Whether you’re looking to learn about product recommendations, ingredients, or skin guides, I’ve got you covered. Not only are my skincare tips based on science without any confusing jargon and lingo which has made them easy to understand but also fun!